I work primarily with early-stage purpose-driven brands to define the editorial mission, establish tone and voice and plan content across all channels, including email, blog, social media and e-commerce. Here's what companies bring be me on to do.
Define the brand's story
Establish tone and voice
Design a content calendar
Conceptualize and launch a new blog
Craft blog posts, web copy, newsletters and social media posts
Research and SEO
Eighteen B is an an award-winning skincare brand based in California that makes straightforward, science-backed products that repair, restor and protect your skin. Their clean beauty products are made by a team of highly skilled scientists and skincare nerds who would love engaging in real talk about skin health.
During a six-month contract with Eighteen B, I conceptualized, launched and wrote all stories for the brand's blog, including profiles of brand ambassadors, interviews with industry experts and educational pieces on the science behind Eighteen B's formulations.
Opla, A Travel Newsletter
Opla is a personal project, a long-form travel newsletter created with my friend and fellow traveler, Ling Luke. Launched at the end of 2018, Opla is where we share travel tips, recommendations from our favorite locals and the treasures we find as we explore the world.
Within a year, we amassed 400 newsletter subscribers. Each newsletter featured three stories, including an interview with an international tastemaker. We’ve interviewed a mixologist from Hong Kong, a writer from London, an artist in Detroit, and a hotelier in Cairo, just to name a few.
Deep Talks creates spaces for people to connect and talk about things that matter. Usually this happens offline, but in the face of the Coronavirus outbreak, all our events moved over to digital. Each event has a topic and questions to guide the conversation.
As co-founder, I conceptualized events, wrote our weekly newsletter and managed the marketing for the launch of digital. During the COVID-19 pandemic alone, we reached hundreds of members from more than 15 countries.