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Content Strategy

I work primarily with early-stage purpose-driven brands to define the editorial mission, establish tone and voice and plan content across all channels, including email, blog, social media and e-commerce. Here's what companies bring be me on to do.

  • Define the brand's story

  • Establish tone and voice

  • Design a content calendar

  • Conceptualize and launch a new blog

  • Craft blog posts, web copy, newsletters and social media posts

  • Research and SEO

  • Analytics

Content Strategy: Work

Eighteen B

Eighteen B is an an award-winning skincare brand based in California that makes sustainable, straightforward, science-backed products. 

During a six-month contract with Eighteen B, I conceptualized, launched and wrote all stories for the brand's blog, including profiles of brand ambassadors, interviews with industry experts and educational pieces on the science behind Eighteen B's formulations.


Opla, A Travel Newsletter

Opla is a personal project, a long-form travel newsletter created with my friend and fellow traveler, Ling Luke, when I was traveling full-time. Launched at the end of 2018, Opla is where we shared travel tips, recommendations from our favorite locals and the treasures we found as we explore the world.

Within a year, we amassed 400 newsletter subscribers. Each newsletter featured three stories, including an interview with an international tastemaker. We’ve interviewed a mixologist from Hong Kong, a writer from London, an artist in Detroit and a hotelier in Cairo, just to name a few. 

Here are a few favorite issues: There's something about Paris, Beauty secrets from around the worldHow far would you travel for art? and How to travel better.

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Nature First by aiure

Launched in 2020, Nature First by aiure has pioneered a natural laundry pod sustainably made with soap berries, or "Mother Nature's Soap."

I was brought on pre-launch to write web copy, email marketing campaigns and design a social media strategy. Since launch, the product is now available on Thrive Market and has been covered by. 


Deep Talks

Deep Talks creates spaces for people to connect and talk about things that matter. Usually this happens offline, but in the face of the Coronavirus outbreak, all our events moved over to digital. Each event has a topic and questions to guide the conversation.

As co-founder, I conceptualized events, wrote our weekly newsletter and managed the marketing for the launch of digital. During the COVID-19 pandemic alone, we reached hundreds of members from more than 15 countries.

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